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  • RIM’s BlackBerrys Losing Shelf Space, Mindshare Among Carriers – AllThingsD

RIM’s BlackBerrys Losing Shelf Space, Mindshare Among Carriers – AllThingsD

When do we call it? RIM is dead. Apple is the most valuable company in the world. Android is the best-selling smart phone OS world-wide. Microsoft cannot afford to lose.

Now, what happened with RIM is sad. It’s a good company; they did a great job. Ok, let’s not be overly generous; their phone OS, like Nokia’s, has always been awful. Yes, people loved their Blackberry’s. But people didn’t know any better. RIM’s mistake? They saw an opportunity (to enter the consumer space in a big way) and they took it.

They made a lot of money.

But it wasn’t the heart of the company. Their core competence was with the Blackberry service and with enterprise. They just faked it in the consumer space. RIM rode the wave for a little while then got destroyed by the big boys.

They made a lot of money.

Now they are sinking fast and likely the wake will take them all the way down (leaving nothing or at least much less than what would have been left had they stuck to their market). Sometimes things happen that way.

All Things D, 9/11/12
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